Exploring predictors of e-marketing continuance intention in the Zimbabwean pharmaceutical industry during the COVID-19 pandemic

Purpose: The purpose of this study is to empirically explore the predictors of e-marketing use continuance intention in the pharmaceutical business to business (B2B) supply chain during the COVID-19 pandemic. Design/methodology/approach: This study adopted survey research strategy, and data were collected from managers dealing with marketing in 127 pharmaceutical firms in Harare Zimbabwe using a self-reported questionnaire. Partial least squares structural equation modeling (PLS-SEM) was employed to test the hypotheses. Findings: Leadership support and perceived usefulness are significant predictors of e-marketing continuance intentions. The effect of perceived susceptibility and perceived severity on e-marketing use continuance intention was not significant. Perceived usefulness is a positive moderator in the relationship among leadership support, perceived susceptibility and e-marketing use continuance intention. However, the moderating effect of perceived usefulness created a significant but negative relationship between perceived severity and e-marketing use continuance intention. Originality/value: This study provides empirical evidence of the moderating role of perceived usefulness in the relationships between e-marketing continuance intention and its predictors. © 2023, Emerald Publishing Limited.

An Exploration of Resilience in Medical Gloves Supply Chain During COVID-19 Pandemic

Given the impact of the COVID-19 pandemic on the global supply of medical gloves, this chapter describes an exploration of resilience in the downstream sector of medical gloves supply chain with the aim of identifying practical strategies for improving supply during global health crisis. A qualitative study using an exploratory and phenomenological design was carried out in 2021 using a web-based open-ended questionnaire. The results led to the identification of 20 main themes which were categorized into 7 vulnerability drivers and 13 capability drivers representing vital indicators of supply chain resilience. The findings of this study will assist managers at the supply chain level to take decisions on strategies for developing capabilities to mitigate the vulnerabilities in the medical gloves supply chain during a crisis. © 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.

A supply chain resilience model for business continuity: The way forward for highly regulated industries

The COVID-19 outbreak is a black swan event that has uncovered the delicateness of global supply chains and business architecture. Underpinned by the agency theory and institutional theory, a proposition for business continuity in the highly regulated pharma industry is presented in this paper. A cross-sectional quantitative study was carried out on a sample of 102 pharma supply chain executives in Malaysia. The primary data were gathered by administering a self-administered questionnaire and analyzed using the partial least squares structural equation modelling (PLS-SEM). The result reveals that supply chain orientation directly influences supply chain resilience. Also, introducing collaborative regulation as a mediator in this relationship shows partial mediation. The notion of collaborative regulation as a behavioral governance mechanism is relatively new, thus, presenting interesting opportunities for further exploration of the subject matter. © 2022 Growing Science Ltd. All rights reserved.